EXPERIENTIAL EXERCISE III THE IMPLICATIONS

EEI was designed to give you an overall understanding of marketing channels from the point of sourcing to the point of consumption. EEII purported to help you understand the sole purpose of marketing channels and partnerships. The EEIII is designed to broaden your knowledge of various implications associated with marketing channels and partnerships. Purpose: The EE III is designed to help you: 1. Understand various implications associated with marketing channels and partnerships 2. Promote big picture thinking, e.g. seeing the entire forest, not just the trees. 3. Apply your creativity, problem solving, and analytical skills 4. Be a world-citizen Your tasks: In order to achieve those aforementioned objectives, you are required to: 1. Watch the videos, The Story of Stuff http://www.youtube.com/watch?v=9GorqroigqM and Addicted to Cheap Shopping (from Black Board link) 2. The Story of Stuff clearly notes the entire chain of marketing channels from the point of sourcing to the point of consumption. They are (a) extraction, (b) production, (c) distribution, (d) consumption, (e) disposal. 3. Select one out of five points of investigation: (a) extraction, (b) production, (c) distribution, (d) consumption, (e) disposal. 4. Identify all the problems arise from that selected point. Each problem listed must have the source cited. 5. Identify all the potential solutions for those problems of that selected point. Each solution listed must have the source cited. 6. Describe your past contributions to the problems or solutions. There is no right or wrong answer for this question