Imc plan

Integrated Marketing Communications Planning: 1. Review of the Marketing Plan the first step in the IMC planning process is to review the marketing plan which is a document that describes the overall marketing strategy and programs developed for an organization, a product/service line, or an individual brand.2. Promotional Program Situation Analysis Internal Analysis External Analysis 3. Analysis of the Communications Process determining how the company can effectively communicate with customers in the target market. An important part of this stage of the IMC planning process is developing communication objectives-which refer to what the firm seeks to accomplish with its promotional program. ______________________ its about meraas in dubai the link is http://www.meraas.com___________________the example link is ________________________it have to include the link of the resources