Marketing Plan

Provide a comprehensive discussion of the products and/or services provided by the Coca-Cola Enterprise Inc.Provide a comprehensive look at the products, product lines, and services that are offered by Coca-Cola. This will include discussions about the quality of the product/service and other additions such as warranties, installation, service plans, or unique packaging features that are included with the product (if pertinent). Include a discussion of whether Coca-Cola products/services would be considered business-to-consumer (B2C) or business-to-business (B2B).Branding is also considered a part of the product offering, thus a discussion of the branding efforts associated with Coca-Cola and the importance of said branding in the overall product offering should be included. Within this discussion, review the positioning strategy of Coca-Cola. A competitive advantage is an important goal of every company, address whether Coca-Cola has a competitive advantage WITH RESPECT TO PRODUCT. The idea is to discuss whether Coca-Cola has a competitive advantage with respect to their product offering and the attributes associated with product as discussed above. Once you have stated your position, remember to include your rationale. Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least 3 additional, credible references beyond the textbook (Perrault, W., Cannon, J., & McCarthy, E. (2015). Essentials of Marketing: A Marketing Strategy Planning Approach (14th ed.). McGraw-Hill Education). All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (Use Product and Competitive Advantage in Product).