To start this semester I asked you to analyze texts in accordance to their persuasiveness. By identifying what draws our attention to multimedia texts, we have come to understand that the very essence of argument extends beyond the confines of traditional media, and certainly far beyond the limitations of oration that Aristotle originally envisioned. Arguments exist everywhere, and around us: in print advertisements, in a newspaper article, a Youtube video, and even on Facebook and Twitter.

As culturally-born texts, these arguments seek to represent the 21st century and its own swath of cultural issues. These issues, raised by the concerns of their creators, make specific claims about our culture and in many respects seek to represent us. For the final essay of the semester, I would like you to examine a text of your choice and evaluate it according to its cultural significance. This text can be, similar to previous assignments, anything of your choice. To help frame your analysis, consider the following thoughts:Where was the text distributed or published? Do any specific age groups, races, genders, or special interest sub-cultures tend to read their material? How topical is its content? Does it relate to current events? Or events that were current during the time of its publication? Does it openly comment on or editorialize these events? Does it want you to feel a particular way about an event? What cultural codes are present in the text? What is the text assuming or stereotyping about a group of people, a culture, or society? Are these codes positive or negative? Does the text in any way operate as a time capsule? Does it seek to represent a particular culture or society? Is this representation positive or negative, and how is the audience expected to react from it? Remember that the goal of a cultural analysis is not to evaluate a text in accordance to its persuasiveness but its cultural significance. Cultural analyses are generally broken down into three areas: (1) defining who produced the text and for what purpose, (2) establishing where the text was distributed and who its primary audience would be, and (3) identifying how the text would be consumedessentially explaining what assumptions or ideas are being transmitted through the text and how the audience would react to that information.The evaluation (or thesis statement) of your cultural analysis, therefore, is not concerned with what makes the text persuasive but what reaction the audience gets out of the text and your ensuing response to that: do you accept or reject the reaction being evoked in the text?Though not required, its heavily suggested that the text be in some way digital in nature and that it has a large enough argument to evaluate that would fill a paper of this length (1000 words). Your paper will be graded in accordance to the rubric provided: on the depth of your analysis, including a brief overview of the text for comprehensions sake; your ability to decipher and break down cultural codes; and your adherence to the parameters denoted in Rules for Writers regarding proper grammar, syntax, and MLA documentation.