You are in charge of new product development at large company. Review the New Product Development Process on page 240 of your textbook (its also in my Week 4 Powerpoint).

Describe what of company you work for and the type of product you want to create. Explain how you would go about completing the five steps that are necessary for all new successful products. Be as specific as possible.My text book : Basic Marketing, A Marketing Strategy Planning Approach, 19th ed., Perreault Jr., William D., Cannon P. Joseph and McCarthy, E. Jerome McGraw Hill Publishing, 2014 ISBN: 0078028981